My training company, Smart Fitness works with a lot of clients that are looking to get in shape in a hurry! Usually a special occasion is looming or they realise that the summer holiday is just around the corner and they want to look good in their swimsuit. We use a range of nutrition strategies to help our clients reach their targets and I'm always on the look out for programmes from credible sources that actually get results.
Yesterday I was fortunate enough to spend some time with Matt Lovell. Matt is one of the most recognised UK Sports Nutritionist’s and he has been the Sports Nutritionist for the England Rugby Team since before the 2003 World Cup. Matt also currently works with London Wasps, Leicester Tigers, London Irish and Saracens as a specialist Rubgy Sports Nutrtionist. He shares my passion for sport and is also a keen martial artist.
I thought our conversation would be focused on performance nutrition for athletes (which it was for the most part), but then I discovered that Matt actually works with a whole host of private clients and has actually produced a fantastic 4 week Fat Loss Programme that applies the principles he uses with his athletes to the man and women in the street! I have to admit that I was excited about by what he told me and I had to find out some more about his programme.
Here is a quick overview of the key points.
"Elite athlete's have to make the same choices THAT WE ALL DO. Decisions about what they eat and when they eat it. Just because their 'job' revolves around keeping fit if they don't eat correctly they can put on weight just like any other person can.
Many top athletes trust Matt to ensure their body composition is bang-on. Being in the best possible physical shape is absolutely necessary for them. Their careers depend on it! That's why they make sure they get the best possible advice available.
The trouble is that if you do any research on-line or in your local book store for weight loss or fat loss programs it's easy to END up CONFUSED by conflicting information. A lot of the ideas are frankly ridiculous and the good information ends up buried by the latest FADS.
Confusion pervades the Weight Loss market, when you're confused you flip- flop from one plan to another or do NOTHING If weight loss and body management is important to you it’s vital to find someone who knows what they are doing so you don't end up chasing rainbows.There's a lot at stake. You've obviously got your health and long term well being to think of and it’s no fun CONTINUALLY beating yourself up because you’re a bit on the cuddly side.
Matt has developed his 4 Week Fat Loss Programme so that you can use the exact same SCIENTIFIC principles strategies that elite athletes use to get lean and stay lean. So you can lose as much fat as you want to.
I asked Matt what prompted him to pull this information together now and to reveal the secrets that his private clients pay him very very well for? He explained that he comes into contact with many people from many backgrounds and he is continually being asked about the latest plan that's being hyped by the press, a few years ago it was the Atkins Diet that everyone was asking my opinion of. Then a celebrity would come out with a new program or get a gastric band fitted and there would be a hoo-ha about that and my inbox would be flooded again.
Rather than keep giving his opinions about what all the other programs are like Matt decided to collate all his information and experience and make it available so that anyone can use the principles that definitely work.
So he created Four Week Fat Loss a program based on scientific principles that will give you a strategy that will work for the rest of your life.
Matt was tired of having his friends and clients being duped by all the mis-information in the market place. It's so conflicting that it is no wonder that people are flip-flopping from one fad to another or just end up doing nothing!"
I was blown away by what I was hearing and it is refreshing to find someone of Matts calibre that is willing to share their nutrition strategies.
Keep an eye on the blog for updates and a special Q&A with Matt.
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